Sample copy from a landing page and ad campaign concept I designed for Great Meadow Federal Credit Union (GMFCU).
My goal for this landing page was to encourage viewers to become a member of GMFCU.
My Strategy:
- Use short headlines.
- Create an emotional pull to keep them reading.
- Provide social proof.
- Implement color psychology.
- Focus on the personal benefits of using GMFCU.
- Make current and prospective members feel like family.
- Offer simplicity.
Times have been difficult for everyone this year, and I wanted this landing page to serve as a reminder that GMFCU is there to support the community in achieving financial security and success. success and overcoming hardship.
(Images and web design powered by Foursquare.)
Sample Instagram Post/Customer Testimonial
Caption:
At Great Meadow FCU, our passion is helping people like Alison make huge strides toward achieving their financial goals. Tell us your dream car in the comments and message us to see how we can serve you. Together, there’s nothing we can’t accomplish.
Sample Instagram Post
Caption:
Are you worried about making your car payments? When times are tough, it’s our responsibility to come together. That’s why when you refinance with us, we can save you up to 1% on your auto loan. View our rates online or call to see how we can help.
Goals of Social Media Posts:
- Highlight GMFCU's excellent car loan rates.
- Include personal testimonials to provide social proof.
- Appeal to the emotions of consumers.
- Emphasize the company's strong community mindset.
- Implement calls to action to encourage engagement.
(Images and graphics powered by Canva.)
