At Historic Hopkins Farm, a premier wedding and event venue in Simpsonville, South Carolina, I provided original photography and social media management services as an intern.
Breakdown of my creative process:
- Photographed events.
- Selected the best shots.
- Edited images using Adobe Lightroom.
- Created thoughtful captions for each image.
- Maintained the brand's voice.
- Strived to elicit emotions such as happiness, curiosity, and excitement.
- Conducted market research to stay on top of wedding trends.
- Used relevant hashtags and geotagging features.
- Responded to comments.
- Implemented use of a social media calendar and idea spreadsheet.
- Began learning SEO strategy.
- Successfully tracked analytics to boost engagement.
Update: I am now the Media and Communications Manager as of March, 2021! View the Instagram page below.
